Walmart Partnering With Salesforce to Sell Retail Tech

Tools available to third-party retailers through the Walmart and Salesforce partnership include Walmart’s Store Assist app and its GoLocal delivery platform.
A Walmart store.
  • Walmart is teaming up with Salesforce.
  • The retailer is partnering with the software company to help it sell its services to third-party retailers.
  • The services Walmart aims to sell to retailers are related to homegrown delivery technology.  

Walmart is teaming up with Salesforce to sell its retail technology to more third-party retailers. 

According to a Jan. 12 release from Walmart, the partnership between Salesforce and Walmart’s Commerce Technologies and GoLocal arms will enable third-party retailers to offer “frictionless” local pickup and delivery for consumers.

Tools available to third-party retailers through the Walmart and Salesforce partnership include Walmart’s Store Assist app, which the retailer says will help retailers use their local stores as fulfillment centers. The app will assist retailers in “increasing picking accuracy, speed and efficiency” and it will help the retailer create a smooth experience when employees interact with customers or with third-party delivery partners, according to the release. 

“Through this partnership, retailers can leverage the same innovative and scalable technologies that power Walmart’s pickup and delivery experiences,” said Anshu Bhardwaj, senior vice president, technology strategy and commercialization, at Walmart Global Technology, in the Jan. 12 release. “The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million* orders across over 4,700 Walmart stores. Together with Salesforce, retailers can scale their business and deliver the personalized, convenient experiences shoppers expect.”

The partnership will also offer services and solutions associated with Walmart GoLocal, the retailer’s localized delivery service it offers to third-party retailers. The service was first announced by Walmart in 2021, and in an earnings call last year, Walmart CEO Doug McMillon said the service had completed 1 million deliveries since it launched. As TechCrunch reported, sellers can use the GoLocal delivery service to offer a myriad of options to customers, including scheduled, unscheduled and same-day delivery.

In addition to the Walmart-enabled features for retailers, companies that  adopt services offered through the partnership will get access to Salesforce features, which will help the retailers manage omnichannel shopping experiences across one platform and provide AI (artificial intelligence) and real-time to data to help them personalize the shopping experience for consumers, the release said.

“Shoppers continue to expect brands to deliver highly connected and frictionless experiences across physical and digital touchpoints. In fact, 1 in 5 online orders placed the weekend before Christmas was picked up in store,” said Rob Garf, vice president and general manager of retail, Salesforce, in the release.