Walmart redesigning e-commerce strategy
Walmart is redesigning its digital shopping experience to match how customers naturally shop for home products.
Walmart says that in the next few weeks, Walmart.com customers will see the first glimpse of the company's broader campaign to redesign its site with a focus on fashion and home furnishings. The overhauled website will be launched later this year and will mirror how people shop for different items.
Later this spring, Walmart is rolling out its new Lord & Taylor dedicated page as part of its partnership with the department store chain's parent company Hudson's Bay.
"Shopping for the home should be fun and engaging. It’s about putting items in context to help customers imagine products in their own personal living spaces. With this launch, we’re making it faster, easier and more inspiring for customers to discover the best of our assortment no matter their personal style," said Anthony Soohoo, SVP and Group General Manager, Home, Walmart U.S. eCommerce. "Over the past year, we’ve nearly doubled our home assortment and introduced a wide variety of furniture and home decor items, like a new Scandinavian line of furniture for kids and refreshed assortment of modern furniture. Now, it is going to be that much easier for customers to shop these items and more. Home is where the heart is, after all."
Walmart's head of e-commerce, Marc Lore, previously has said certain categories within retail, including home goods and apparel, merit a more personal shopping experience online.
Earlier this week, Walmart's fiscal fourth-quarter earnings report revealed e-commerce growth was cooling off and its profit margins were being squeezed.