Walmart reinvents the meal kit model

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Walmart reinvents the meal kit model

By Gina Acosta - 03/05/2018

Walmart is completely changing up the meal kit space by offering more types of meal kits and more ways to buy them than any other retailer.

The company announced Monday that it will expand its meal kit offering to 2,000 brick-and-mortar stores by year's end. The move comes a few weeks after Retail Leader reported exclusively that Walmart had greatly expanded its meal kit selection online.

Unlike Blue Apron or meal kits at other retailers, Walmart is introducing meal kit options that give shoppers greater flexibility when it comes to what's for dinner. Walmart shoppers will be able to order online or stop at the store or schedule a meal kit for curbside pickup.

The company is also testing the limits of what a meal kit is by offering kits that require various levels of cooking, feed various numbers of people and are available at various price points.

The meals were developed and tested in the retailer’s Culinary and Innovation Center and are made and assembled fresh in-store daily. On shelves in the deli, options include pre-portioned cooking kits, kits to accompany the grocers’ best-selling rotisserie chicken, along with options that can be heated up and on the table in less than 15 minutes.

“Customers are busier than ever and we know getting a delicious dinner on the table can be a chore. We’re here to help,” said Tyler Lehr, senior vice president and general merchandise manager, Deli Services, Walmart U.S. “These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week.”

Walmart’s convenience meal options serve two people and range in price from $8 to $15.

In addition to the Meal Kits being launched in stores, Walmart.com offers an expanded assortment of meal delivery kits and other specialty food items like farm fresh crates and snack boxes.