Walmart Spreads Out Black Friday

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Walmart Spreads Out Black Friday

By Thad Rueter - 10/14/2020
Walmart Spreads Out Black Friday
The retailer said it will have a 'revamped' Black Friday this year that include three separate events.

Black Friday isn’t what is used to be, especially in 2020, and the latest evidence of that comes from Walmart.

The retailer said it will have a “revamped” Black Friday this year that include three separate events.

The first event will kick off with online deals on Nov. 4 and store deals on Nov. 7.

Starting online at Walmart.com on Wed., Nov. 4 at 7 p.m. ET, customers can purchase deals like an onn. brand 42-inch UHD Roku TV for $88 and popular Hotel Style bath towels for $5.

New deals continue in Walmart stores on Sat., Nov. 7 starting at 5 a.m. local time with items like the Magic Bullet Blender available for $15 and a New Bright 1:6 scale RC Truck for $40. New deals will also go live at Walmart.com on Sat., Nov. 7 at 12 a.m. ET.

Walmart will also hold its annual Tire Event in-stores and online Nov. 7-13 where customers will receive $20 off per tire and free lifetime balance service from its Walmart Auto Care Centers for all modular Goodyear branded tires.

The second event will begin online Nov. 11 and have store deals starting on Nov. 14.

Walmart’s second event will offer deals on electronics, like TVs, computers and tablets. Savings on movies, music and items in apparel, hardlines, home and more will also be available.

Deals will begin online at Walmart.com on Wed., Nov. 11 at 7 p.m. ET with new deals at Walmart.com on Sat., Nov. 14 at 12 a.m. ET and in stores starting at 5 a.m. local time.

Walmart will also host its biggest wireless phone event in-stores and online on Sat., Nov. 14 with deals on iPhones and Samsung phones.

The third Black Friday event begins on Nov. 25 online and Nov. 27 inside stores.

The deals will involve electronics, toys and gifts across apparel and home, as well as seasonal décor favorites. Deals will first be offered at Walmart.com on Wed., Nov. 25 at 7 p.m. ET. New deals will be available at Walmart.com at 12 a.m. ET and in stores at 5 a.m. local time on Fri., Nov. 27.

“We’ve been very thoughtful as we planned this year’s event,” said Scott McCall, executive vice president and chief merchandising officer for Walmart U.S. “By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates.” 

During these in-store Black Friday events, Walmart will meter customers into the store to help reduce congestion and promote social distancing inside stores. Customers will be directed to shop down the right-hand side of aisles to be able to easily – and safely – select the Black Friday items they’re interested in purchasing.