Walmart Taking Part in Pilot for WIC Online Ordering

Walmart’s latest move has the potential to enhance the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) shopping experience through online ordering.
Walmart storefront

Walmart is participating in a pilot program with the United States Department of Agriculture (USDA) and Gretchen Swanson Center for Nutrition (GSCN) to make it easier and more convenient for Massachusetts and Washington customers to order and pay for WIC-eligible items online using their electronic benefits card.

The program enables better access to those with limited transportation or other issues impeding the participant’s ability to go to a grocery store. GSCN and its partners are working toward broadening the availability of online ordering in WIC. GSCN’s project is also creating recommendations for the implementation of processes that allow WIC participants to use online ordering with online transactions or in-person transactions to receive their WIC food benefits.

“Walmart has always believed that access to convenience and to fresh, quality groceries should be available to everyone, regardless of payment method,” according to a press release from the company. “We look forward to collaborating with the Washington WIC and Massachusetts WIC agencies when the pilot goes live next year and are eager to expand this offering to even more states in the future, in the same way we’ve scaled our SNAP online purchase program.”

GSCN has a three-year grant for its project, which has two phases: a formative study to identify recommendations for implementing WIC online ordering and offering sub-grants to WIC SAs to evaluate and explore key aspects of WIC online ordering and purchasing. The WIC Online Ordering Grant is a cooperative agreement between the United States Department of Agriculture’s Food and Nutrition Service (USDA FNS) and GSCN.