Walmart ups omnichannel grocery game
Walmart is bringing fresh grocery capabilities to its North American operations via new deals in Canada and Latin America.
Walmart Canada announced that select regions in the Greater Toronto Area (GTA) and Winnipeg will be eligible for same-day grocery delivery through Instacart, a North American leader in online groceries. The service is available in the GTA today, followed by Winnipeg on Sept. 27 as part of a pilot program between the two companies.
“Canadian families are busy, and saving time is as important as saving money,” said Lee Tappenden, President and CEO, Walmart Canada. “By teaming up with Instacart, we’re providing our customers with express home delivery of fresh, quality groceries at Walmart’s low prices every day in as little as an hour.”
Walmart also announced Thursday that it will acquire Cornershop Inc., a company that provides delivery service from grocers and pharmacies, in Chile and Mexico for $225 million.
Both deals are intended to ramp up online grocery capabilities in North America, and follows similar investments in China and Japan.
“As demand for online grocery shopping continues to grow in Canada, we’re excited to now offer same-day grocery delivery to Walmart Canada customers,” said Nilam Ganenthiran, Chief Business Officer at Instacart. “This landmark pilot program marks the first time Instacart has collaborated with Walmart Canada, and we’re proud to now serve Walmart Canada’s many families in select Toronto and Winnipeg areas.”
Walmart's Jet.com also announced on Thursday that it has revamped its shopping experience to include a focus on personalized delivery service in urban areas.