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07/29/2021

Walmart Will Make its Omnichannel Solutions Available to Other Companies

Walmart is opening up its omnichannel technology solutions for sale to other businesses, the company announced.
Walmart aisle

As part of the shift, the retailer announced a partnership with Adobe to integrate Walmart’s Marketplace, online and in-store fulfillment and pickup technologies with Adobe Commerce, a business-to-business multi-channel solution.

Executive Summary

The opportunity offers some advantages to retailers, particularly small- and mid-size, to leverage Walmart’s omnichannel solutions and technology. Walmart is the No. 2 player in the e-commerce space, behind Amazon, and the new option is the first time Walmart has made its technology services available to other retailers.

“We’ve built new capabilities to serve the evolving needs of our own customers, and we have a unique opportunity to use our experience to help other businesses do the same,” said John Furner, CEO of Walmart U.S. “Commercializing our technologies and capabilities helps us sustainably reinvest back into our customer value proposition.”

Retail businesses will be able to use Walmart’s unique cloud-based services for pickup and delivery services, which have become critical to the industry since the start of the COVID-19 pandemic. Businesses can reach customers on Walmart’s Marketplace and use the retailer’s two-day shipping through its fulfillment services. 

“The core mission of helping people save money and live better is at the heart of every idea, including Scan & Go and checkout technologies, AI-powered smart substitutions and pickup and delivery,” said Suresh Kumar, chief technology officer and chief development officer of Walmart. “Combining Adobe’s strength in powering commerce experiences with our unmatched omni-customer expertise, we can accelerate other companies’ digital transformations.”

Many retailers are still ramping up their omnichannel capabilities after seeing a huge surge in demand for buy-online-pickup-in-store, or BOPIS, orders in 2020. The percentage of BOPIS orders for retailers that offer that service jumped from 7% of orders in January 2018 to 22% in June 2021, according to the latest data from the Adobe Digital Economy Index. 

Exec summary

“In light of the pandemic, the most successful merchants have been those that invested in technology to deliver omnichannel fulfillment and frictionless commerce,” said Jordan Jewell, research director for digital commerce at IDC. “Adobe’s partnership with Walmart is the latest example of how the company is helping its merchants deliver differentiated commerce experiences, whether it’s through offering store pickup capabilities or reaching new customers that regularly shop on Walmart.com.”

Retailers will be able to implement Walmart’s fulfillment technologies in their own physical stores to offer pickup services beginning in early 2022.