Walmart's digital strategy is 'Uniquely J'

Gina Acosta
Executive Editor
Gina Acosta profile picture

Walmart's has launched a new private label brand designed to appeal to today's younger online grocery shopper. 

Jet shoppers are now able to browse more than 50 carefully curated Uniquely J SKUs across coffee, cleaning, laundry, pantry, paper, and food storage categories.  Additional SKUs and categories will continue to be added over time.

All products boast bold and beautiful packaging, specially designed by artists partnered with from around the world, and were developed with key qualities our shoppers look for, including:

  • plant-based ingredients for the cleaning products
  • USDA Certified organic and Fair Trade Certified beans for the coffees
  • BPA-free plastics for the food storage bags

 “We’re excited to introduce Uniquely J to consumers, confident that they’ll embrace the products and soon begin to consider them essential to their day-to-day shopping,” said Liza Landsman, president of  “Uniquely J is not just’s entry into the private brands space, it also furthers our efforts to serve the metropolitan consumer with a select assortment of premium products while also offering them a great shopping experience.”

Among the over 50 SKUs available at launch, Uniquely J products will include:

  • Uniquely J Organic Sriracha Sauce, 16 Oz
  • Uniquely J Organic Teriyaki Sauce, 14 Oz
  • Uniquely J Clean Living All Purpose Cleaner, Lemon Thyme Basil, 28 Oz
  • Uniquely J Clean Living All Purpose Cleaning Wipes, Lemon Thyme Basil, 75 Ct
  • Uniquely J Clean Living Sport Laundry Detergent 2x Strength, Bamboo Cedar, 33 Loads
  • Uniquely J Ultra Strong Toilet Paper, 12 Double Rolls
  • Uniquely J Double Seal Sandwich Bags, 100 Ct
  • Uniquely J Organic and Fair Trade Medium Roast Ground Coffee, Peruvian, 16 Oz
  • Uniquely J Organic Medium Salsa, 16 Oz

Uniquely J was designed for its pricing to be as attractive as its quality and design.  For example, the customer will experience that value with Uniquely J when paying under $20 – or 37 cents per cup – for 54 cups of Uniquely J 54 Count Single Cup Coffee; and 19 cents per load with Uniquely J Liquid Laundry Detergent 2X Strength, Lavender White Tea, 100 Loads.

Uniquely J was created to make it easier for busy consumers to get their everyday essentials without having to give up the things they care about.  With Uniquely J, we want to eliminate the tradeoffs consumers face; the purchase decision becomes an easy one when each product offers the trifecta of quality, style, and value,” added Dan Hooker, general manager, Private Brands, and Walmart ecommerce.

Consumers can shop Uniquely J via and expect more products to be added to the brand in the coming months and continuously over time.