Watch Amazon’s Super Bowl Ad

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Watch Amazon’s Super Bowl Ad

By Mike Troy - 01/31/2018

Even Amazon’s competitors will enjoy the humor of a Super Bowl LII spot featuring a cameo from CEO Jeff Bezos and celebrities who stand in for Alexa after the voice assistant loses her voice.

When Amazon’s Alexa catches cold and is unable to respond to queries, an incredulous Jeff Bezos asks, “how is that even possible.” The company’s back up plan relies on a half dozen celebrities who stand in for Alexa and will resonate with various demographic groups.