Wayfair unleashes new line of pet products
Wayfair is entering a new category with Archie & Oscar, a new furniture and household accessory line for pets.
The new Wayfair-exclusive line will be available in U.S. and Canada and will include over 500 items that range from aquariums to gerbil cages, food and toy storage containers, and outdoor chaise lounges and murphy beds for dogs and cats.
“For many Wayfair customers, pets play an integral role in the notion of home and family, often spending just as much time on the furniture as their owners. We’re excited for this new offering of affordable and fun solutions that make the home more pet-friendly,” said Steve Oblak, chief merchandising officer, Wayfair. “With Archie & Oscar, Wayfair customers will find everything they need to create a comfortable home that can be enjoyed by everyone in the family.”
To initiate consumer interest, Wayfair organized a network of influential animal stars to create the members of the Wayfair Pet Squad, who were recruited to select their favorite find and grant them their paw-of-approval.
Some of these items include:
Envy, Zain and Trek: Trio of huggable Border Collies who are most recognizable for their affectionate poses.
Lionel The Hedgehog: A resident of Charleston, South Carolina, this African Pygmy hedgehog loves selfies and rattan Peacock chairs.
Nala the Cat: This seven-year-old rescue Siamese/Tabby mix is a Guinness World Records holder for “Most Popular Cat on Instagram” based on number of followers.
Wayfair generated $5.2 billion in net revenue last year. The company is headquartered in Boston, Mass., and employs more the 8,700 people.