Join guest presenter, Forrester Vice President and Principal Analyst George Lawrie, and pricing and promotions solutions leader Revionics as we explore the insights from this second global shopper study and learn how you can avoid common pitfalls during the holiday season and beyond.
VIEW ON DEMAND!
There’s no doubt that Amazon has exerted tremendous downward pressure on prices. Per research by Market Track-owned InfoScout, though the frequency of online purchasing increased 33% in the past year, the average online purchase size has decreased 4%.
VIEW ON DEMAND! There have been countless articles and industry reports recently regarding effective pricing and promotions practices; however, retailers want to know how their shoppers respond to their pricing and promotions decisions.
VIEW ON DEMAND! In an effort to stay afloat in today’s ever-changing and fiercely competitive retail landscape, retailers are running their margins into the ground with never-ending price breaks and unprofitable promotions.