Join experts from dunnhumby and Retail Leader’s Mike Troy as they discuss how to adapt your Customer Strategy now for life after the curve, and possible implications for Customer Engagement, Category Management, and Price & Promotions.
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With market growth being generated predominantly by new entrants, established CPG manufacturers are struggling to maintain consumer relevance. It’s no longer enough to prop up revenue by simply increasing prices.
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References to artificial intelligence and machine learning are coming thick and fast in retail today. But there’s a big difference between vendor hype and mature, applied technology that delivers proven business results and engages customers.