In addition to accepting SNAP benefits online, Wegmans also announced another digital initiative called “Feel Your Best.” Feel Your Best is an online resource that Wegmans said enables consumers to plan by creating “balanced” meals that help develop healthy eating habits. The resources include tools that allow shoppers to build recipes for as little as $2 per serving, tips to best use Wegmans mobile app and instructions on how to use the grocer’s “wellness keys,” which help customers determine whether a product meets dietary needs, according to the release.
Grocers across the industry continue to invest in the health and wellness space. Albertsons also in February launched its new “Sincerely Health” platform across 16 of its banners, which gives consumers a health score and rewards them for making decisions that improve it. Kroger last year announced a partnership with the American Heart Association and the Rockefeller Foundation focused on addressing health inequity and chronic disease.
Wegmans was named the top grocery chain among consumers when it comes to quality, according to Dunhumby’s annual retailer preference index. The grocer beat out other chains in the category, including Trader Joe’s (second place) and The Fresh Market (third place). Wegmans has topped the category every year since the survey began in 2017. Wegmans is a regional supermarket chain that operates 110 stores across eight states — New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts, North Carolina, Delaware — and Washington, D.C.