Wegmans vet joins The Fresh Market as CMO

Gina Acosta
Executive Editor
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The Fresh Market has named Mary Kellmanson as the company’s new chief marketing officer.

In this role, Kellmanson will serve as a member of the senior leadership team, overseeing all aspects of The Fresh Market’s marketing and brand strategy, as well as public relations and communications.

“With her impressive track record of successful innovation in driving corporate brand strategy, we are energized by the leadership Mary brings to our team,” said Larry Appel, president and chief executive officer of The Fresh Market. “I am confident that her results-oriented approach and insight into food retailing will put her in a strong position to assess and optimize The Fresh Market’s programs.”

Kellmanson began her career with Wegmans Food Markets, where as vice president of marketing and advertising, she was responsible for branding, new store openings, market research, loyalty card and online programs.

Following her role at Wegmans Food Markets, she became senior vice president of marketing at Winn-Dixie Stores and its acquirer, Bi-Lo Holdings. Kellmanson’s most recent roles include chief marketing officer for Skeeter Snacks, an emerging brand specializing in all-natural, healthy nut-free snacks, and senior vice president of marketing at – a global provider of online services for small businesses.

Kellmanson has been frequently recognized by trade publications as a leading executive and leader in the grocery industry. 

“The Fresh Market has long been recognized as a brand that offers high-quality, curated products and delicious fare,” said Kellmanson. “I look forward to building upon that reputation through new ideas and programs, and I welcome the opportunity to elevate awareness around the exceptional experience The Fresh Market offers for our guests.”