ProTip: Health and wellness continue to be a top priority for consumers across all retail categories, whether it’s organic products in grocery, or specific attributes within beauty and personal care. Consumers care about what is going on and in their bodies — and beyond that, they’re also paying attention to how products are manufactured, packaged and tested. (Click here to jump to the full RL Pro Analyst Take below.)
Omnichannel shoppers seriously research what they purchase, whether that’s by looking for relevant attribute keywords online, educating themselves on ingredients and materials, or engaging with brands on social media to discover new products.
THIS CONTENT IS EXCLUSIVE TO RETAIL LEADER PRO MEMBERS
LIMITED RISK-FREE OFFER: Become a member today and receive complimentary access for the first 14 days.
Billed each month
14 DAYS FREE
No charge if canceled during your trial