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11/15/2022
RL Pro Exclusive

What Consumers Are Looking for in Personal Care and Beauty Products

Elizabeth Christenson
Editor, Retail Leader Pro
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Sherry Frey

New research from NielsenIQ’s “Assessing Attributes eBook” contains data and analysis surrounding how consumers are tailoring shopping and product choices around specific attributes, ingredients and packaging trends. Sherry Frey, vice president of Total Wellness for NielsenIQ, discusses these findings and shopper shifts for the personal care category with Retail Leader Pro

Retail Leader Pro (RL Pro): Your reporting covers the increasing trend of consumers seeking out specific product attributes (such as recycled, cruelty-free, responsibly sourced, Fair Trade, etc.). Which product attribute categories do you see the biggest boost in shopper interest around? Are there others that have waned in recent months? Why do you think this is?

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