What Makes a Retail Winner: The New Rules for Success
Retail success takes many forms in today’s dynamic marketplace. From large legacy retailers to disruptive start-ups and all manner of competitors in between, the paths to retail success involves common principals around which there is a wide variation of understanding and execution.
To bring clarity to the issue of what makes a winner, dunnhumby, the global customer data science firm, conducted a massive survey of more than 7,000 U.S. shoppers for the second annual Retailer Preference Index (RPI), the first study of its kind in the industry. In what’s quickly become known as retailing’s equivalent of research firm Gartner’s often-cited Magic Quadrant, dunnhumby’s RPI is a ranking of more than 50 large food and consumable retailers based on a combination of shopper sentiment and financial performance.
Join Retail Leader and dunnhumby’s Grant Steadman, SVP Client Services, and Erich Kahner, Associate Director of Strategy, for a deep dive into the RPI, the levers for success, and an unvarnished look at why some retailers win and others don’t.
Topic to be discussed include:
- The 7 drivers of consumer preference and what’s changed.
- Understanding the RPI methodology.
- How retail winners make emotional connections.
- The new rules of value perception, key drivers and amplifiers.
- The three things RPI laggards must do to improve their appeal to shoppers.
Watch this on demand webinar for a look at the retailer rankings and to understand how your business can benefit from implementing the RPI success framework.