What Omnichannel Shoppers Want

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Research Report

The new age of omnichannel purchase behavior is in full bloom, challenging retailers' assumptions about loyalty and the nature of competition. To succeed in this dynamic new environment requires a deeper perspective on shopper behavior and the impact of so-called "blind spot" competitors, fast-growing companies operating outside the traditional universe of observable point-of-sale data.

To help retail executives understand this new dynamic, Retail Leader has partnered with InfoScout to produce a research report full of data and insights.

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