This is what retail innovation looks like
Macy's is partnering with the YouCam beauty app and Cosmopolitan on a multi-platform digital effort with implications for all of retail.
The effort will pair the advanced augmented reality (AR) makeup try-on technologies from YouCam Apps with the content and visuals of Cosmopolitan that creates a one-of-a-kind selling opportunity for Macy's.
“We are excited to work with the creative geniuses at Cosmopolitan to couple our advanced AR and AI technologies with their stunning visuals and editorial expertise, and bring their content to virtual reality,” says Perfect Corp. CEO, Alice Chang. “This exciting partnership allows readers to interact and engage with Cosmopolitan content in a completely new and unique way, bringing the looks and products on the pages of the magazine to life in an instant.”
The shoppable print-to-mobile program is an example of how Macy's and other retailers can leverage technology to create a seamless shopping experience online.
This innovative partnership debuts in the October issue of Cosmopolitan magazine through an 8-page native content package with Macy’s. The spread features a beauty look designed by Cosmo editors, created with Juicy Couture cosmetics, that can be instantly translated into a virtual try-on. Using a smart device, readers can snap a photo of a special QR code, which will bring them to a unique destination on Cosmopolitan.com where they’ll be able to choose a try-on experience and test out the look utilizing YouCam Makeup facial mapping technology.
Once directed to the page on Cosmopolitan.com, readers can use a built-in web try-on module powered by YouCam Makeup to test the look. The first-of-its-kind, virtual try-on feature also allows readers to shop the products directly from the page, creating a seamless e-commerce shopping experience.
“At Cosmopolitan we are continuously looking for new ways to innovate across platforms and deliver frictionless solutions to our readers and advertisers,” says Cosmopolitan SVP/Publisher Donna Kalajian Lagani. “We are thrilled to be the first publisher to debut this true print-to-mobile experience with Perfect Corp. and YouCam, and are excited to introduce this experience to our audience of more than 81 million monthly beauty-obsessed consumers.”
YouCam technology will be featured in future print issues of Cosmopolitan and digital features on Cosmopolitan.com, and will be integrated into sister publications Seventeen and Women’s Health beginning in 2019.