Shoppers have high expectations that retailers save them time and money. The result of this dual expectation is a new competitive dynamic where success is based on the “ease of experience” a retailer provides.
There has been a lot of discussion about the digital transformation of retail, and yet the concept is so all-encompassing it can be a challenge to keep track of what it really means, where you are in the journey, and how it directly applies to your business.
Consumers are looking for personalized, relevant experiences when they shop — in the aisles, on their mobile devices, at the digital storefront. Find out more about how to gain a solid competitive advantage using customer data science.
The holidays are coming, and retailers are dreaming of a green Christmas. The stakes are high to create a comfortable, welcoming atmosphere for your customers while avoiding the risks associated with that same increased customer traffic.