Who says brick and mortar is going smaller?
Not Colorado, where a fast-growing retailer is about to open a 220,000 square foot store complete with an indoor ferris wheel.
North Dakota-based Scheels is planning to a shining example of what experential retail means today with its second store in Colorado.
The new store, slated to open in 2021, will be more a shopping destination with 220,000 square feet of retail adventure for the entire family.
The new Scheels will feature 75 specialty shops staffed by trained employees who will sell a wide variety of consumables, fashion, footwear and home goods.
The Colorado Springs Scheels will also sell fun, with a variety of family-friendly attractions. These include a 65-foot operating Ferris Wheel, a 16,000-gallon saltwater aquarium with more than 600 fish, a wildlife mountain, and Fuzziwig’s Candy Shop. Shoppers will have the opportunity to enjoy interactive arcade games and sports simulators, and specialty treats at Ginna’s Cafe, a restaurant serving gourmet soups and sandwiches, homemade fudge and specialty coffee.
“With the success of our store in Johnstown, Colorado, we are thrilled to bring a second store to the Colorado market and specifically to Colorado Springs,” said Scheels CEO Steve M. Scheel. “We are excited to be part of the Interquest Marketplace and want to thank Mayor Suthers, The City Council, the City of Colorado Springs, Chris Jenkins, and the team at Nor’Wood Development for help bringing this project to life. We look forward to working with them throughout the building process, as we become a new partner in the Colorado Springs community.”
The Colorado Springs store will employ more than 350 associates, all employee owners.
The Colorado Springs Scheels will be the company’s 29th location, with 27 existing stores and two scheduled to open in 2020. A new store in Eden Prairie, Minn., replacing a smaller store, and a new market in The Colony, Texas.