Whole Foods unveils deals on wheels
Amazon is leveraging its fleet of Treasure Trucks by deploying them to Whole Foods stores nationwide to entice shoppers with discounts and coupons.
Amazon will be sending Treasure Trucks stocked with new, trending, or local merchandise to Whole Foods stores, and Amazon customers will receive a text notification of what it's in the truck that day.
For now, the company says Whole Foods shoppers will be able to buy the Instant Pot Duo Mini 3 Qt. 7-in-1 Multi-Use Programmable Pressure Cooker from the trucks through the Amazon App. Customers can then pick up their order from the Treasure Truck at select Whole Foods Market locations.
Customers who purchase the Instant Pot from the Treasure Truck through the Amazon App will be treated to a $10 off $40 purchase coupon at Whole Foods Market.
Customers can sign up for offer-day notifications to be among the first to find out #WhatsOnTheTruck in their city.
Amazon's Treasure Truck program has been around since 2016.