A whole new way to shop for groceries

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A whole new way to shop for groceries

By Gina Acosta - 02/23/2018
Kraft Heinz partnered with Fetch Rewards in 2016 to equip budget and time pressed shoppers with easy-to-use mobile shopping tools.

Fetch Rewards, an app that incentivizes grocery shoppers to shop by scanning every item in the store in return for savings and virtual cash back, is going national.

The app allows shoppers to scan receipts from any grocery, club or convenience store without the need for them to clip coupons, scan product bar codes or watch videos. 

"We are thrilled with the positive feedback that Fetch Rewards has received from our shoppers during our introductory year and can't wait to get this product in the hands of more shoppers" said Wes Schroll, CEO and founder of Fetch Rewards. "Shoppers no longer have to spend so much time searching and clipping and entering codes. Fetch makes saving fast and easy."

Fetch also provides a key benefit for retailers: Since everything from shopping lists to coupons/deals and checkout can be managed through its platform, Fetch is essentially providing a single-source solution at the consumer level for shopper data.

Kraft Heinz partnered with Fetch Rewards in 2016 to equip budget and time pressed shoppers with easy-to-use mobile shopping tools. In 2017 Fetch embarked on a pilot launch of its new Fetch Rewards app. During year one's limited rollout, Fetch Rewards shoppers scanned more than 6 million receipts earning more than $1.4 million in savings.

Leandro Balbinot, North American CIO of The Kraft Heinz Company, said: "We're really excited about the experience and value we're delivering shoppers connecting to our brands in a more meaningful way. Fetch's new real-time receipt processing builds on that one-to-one experience and reinforces the benefit of this new always-on loyalty approach."

Ease-of-use is a key differentiator for Fetch Rewards. Once the free Fetch Rewards app is downloaded, shoppers simply scan their grocery receipts from any store and save each time a purchase is made from over 250 brands. Our partner brands include such essentials such as Oscar Mayer, Heinz Ketchup, Planters Snack Nuts, Kraft Cheese, Capri Sun Drinks, deserts like Jell-O, Talenti, Klondike, Ben & Jerry's and Breyers, and a variety of beers and ciders depending on your state, including Coors Lite, Miller Lite, Blue Moon and Crispin. Fetch also offers rewards on beauty products including Dove, TRESemme, TIGI, Caress, Nexxus, and others.

"Simplicity for shoppers has always been our primary goal. In addition, we knew we'd only succeed if Fetch provides savings on everyday products," said Schroll. "We've been very fortunate to attract leading brands and we'll be adding more brands throughout the year to cover even more aisles within the grocery store."

Fetch Rewards is available for free in the app store, currently limited to the US. Fetch Rewards, LLC was founded by Wes Schroll in 2014 and the company is headquartered in Madison, WI. In addition to the Fetch Rewards app, the company also offers other app-based products in the in-store shopping space for retail clients.