Why Amazon.com is still No. 1

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Why Amazon.com is still No. 1

By Gina Acosta - 03/13/2018
Amazon grabbed the top spot (in all categories) in the Harris Poll survey for the third consecutive year.

In the annual poll that measures the reputations of various major companies, Amazon is still No. 1.

According to the Harris Poll Reputation Quotient poll released on Tuesday, Amazon grabbed the top spot (in all categories) for the third consecutive year. Wegmans ranked No. 2, H-E-B was No. 6 and Publix grabbed the No. 8 spot.

Apple dropped to 29th from its previous position of No. 5, and Google dropped from 8th to No. 28. Apple had ranked No. 2 as recently as 2016.

The poll, conducted since 1999, surveyed 25,800 U.S. adults from Dec. 11 to Jan. 12 on the reputations the “most visible” corporate brands.

John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.

“Google and Apple, at this moment, are sort of in valleys,” Gerzema said.“We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”

See the rest of the rankings here.

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