Why this Christmas will be all about voice

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Why this Christmas will be all about voice

By Louisa Hallett - 09/12/2018
A new Adobe study reveals just how widespread the usage of smart speakers is for shopping.

A new Adobe study reveals just how widespread the usage of smart speakers is for shopping.

According to new research by Adobe Analytics, consumers’ use of voice services is on the rise. The study found that the most common voice activities are asking for music (70 percent) and the weather forecast (64 percent) via smart speakers. Other popular activities include asking fun questions (53 percent), online search (47 percent), checking the news (46 percent), basic research/confirming info (35 percent), and asking directions (34 percent).

Additionally, the use of voice assistants is up, with 76 percent of smart speaker owners who cited an increase in the past year. Seventy-one percent of smart speaker owners reported using them at least daily—44 percent of which said “multiple times a day.” Only 8 percent of owners reported almost never using them.

“Technology trends come and go, but we think voice is here to stay,” said Colin Morris, director of product management for Adobe Analytics. “Consumers continue to embrace voice as a means to engage their devices and the Internet. It’s a trend that has fundamentally changed the face of computing.”

The study also uncovered some newer voice-based tasks. Thirty-six percent of consumers surveyed said they use voice to make a call, 31 percent do so for smart-home commands, 30 percent for shopping/ordering items, 17 percent for food delivery/takeout, and 16 percent for flight/hotel research. 

Adobe surveyed over 1,000 U.S. consumers for this report.

To read full survey results, click here.

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