Why Raley's doesn't need Instacart

Raley’s is expanding its proprietary grocery delivery service to more zip codes.

The delivery service, which originally launched in August, in Alameda, Calif., has been so successful that it is being expanded to select zip codes in the Sacramento region.

“We continue to invest in eCommerce and are excited to launch delivery in Sacramento just in time for the holiday season,” said Deirdre Zimmermann, Head of E-Commerce and Marketing. “We have been aggressive in the development of eCart; analyzing shopping data and customer needs assessments to build our platform to maintain especially high standards for this personalized shopping service.”

Raley’s e-cart platform is unique in that it provides the customized service of a Raley’s personal shopper, who hand picks grocery items in the order.

The e-cart platform also offers a customized, interactive experience, whereby customers can filter grocery selections by category and attribute to find the products that meet their personal dietary needs.

Raley’s currently has 95 Raley’s, Bel Air Market and Nob Hill Foods stores that offer curbside pickup. Now same-day delivery is also offered for an expanding list of zip codes. All customers will receive FREE delivery on their first order.

Raley’s operates 122 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source.