Why retailers should book a trip to Seattle
Amazon is using Seattle as its very own retail and CPG laboratory, trying out new innovations on the city's residents.
A new article in The New York Times gives a tour of the must-see retail pilots in Seattle.
“Seattle is great for rolling out tests that haven’t been completely debugged,” said Jeff Shulman, a business professor at the University of Washington told the Times. In 2015 when Amazon first tested the Treasure Truck, a decorated vehicle that drives around and sells a daily deal like smart watches or plant-based burger patties, the company delayed the truck for more than a year before expanding it to other cities. The service has since expanded to more than two dozen cities.
See the Times's suggested tour of Amazon innovations here.