World Market turns 60 with a bang
Cost Plus World Market is celebrating a major milestone with innovative promotions designed to boost store traffic.
The company is using the celebration of the anniversary by offering consumers rewards. The company says that it will be rewarding one winner a day for 60 days with a $1,000 World Market gift card. There will also be a grand prize winner, who will receive a furnished Tiny Bungalow House and a $1,000 World Market gift card.
The company has recently launched a stream of “treasure hunt” promotional events designed to generate store traffic during the summer outdoor entertaining season. Ending in June, the company Customers who find the game piece will win a $5, $10, $20, or $50 reward good toward their World Market purchase that day. The specialty retailer is giving away $1,000,000 in rewards. To increase the chance of winning, the store will hide the five games pieces twice per day; mornings from store opening until 2:30 pm and afternoons from 3:00 pm until store closing. Clues to finding the Golden Seahorse will be in stores and online at worldmarket.com.
Cost Plus World Market operates 278 stores in 38 states and the District of Columbia under the World Market and Cost Plus World Market banners.