YouCam lands another beauty retailer
Perfect Corp. partnered with beauty retailer Amway on a mobile app that lets shoppers virtually try on its Artistry line of products before buying.
The global rollout of YouCam for Amway's Artistry brand will launch in Korea this month, with Japan, Thailand, and United States markets to follow throughout 2018. Through the use of YouCam Makeup’s award-winning augmented reality (AR) beauty try-ons, Artistry can now connect and engage with its loyal sales force and consumers in a whole new way. The instant true-to-life trials simplifies the shopping experience allowing consumers to quickly and conveniently discover and experiment with products through a tap of their phone.
“We are thrilled to partner with Artistry to elevate their customer shopping journey by integrating YouCam technology to best serve their customer needs,” said Alice H. Chang, CEO of Perfect Corp. “YouCam’s AR and AI innovations will help Artistry connect and engage with consumers in a faster, convenient, and more effective way, driving sales, and creating an all-together better customer shopping experience.”
The Artistry Virtual Beauty App experience features over 150 global makeup SKUs, which shoppers can test, discover, and purchase instantly, along with the brand’s best-selling skincare products. Personalized skincare product recommendations based on user skin concerns will be available through the integration of YouCam’s artificial intelligence technology and the Artistry skin assessment, making the whole beauty shopping experience feel customized, while helping customers feel increasingly confident in their purchase decisions.
“The Artistry Virtual Beauty App is a fun and engaging way to bring an entirely new experience to how our Amway Business Owners try, share, and sell Artistry products,” said Kelli Templeton, Vice President of Global Beauty for Artistry. Partnering with YouCam puts the beauty counter right in the hands of our business owners and their customers for personalized beauty recommendations.”