Your Customers Have Spoken: Key Findings from 2017 Shopper Study
There have been countless articles and industry reports recently regarding effective pricing and promotions practices; however, retailers want to know how their shoppers respond to their pricing and promotions decisions. To find out, Revionics recently commissioned Forrester Consulting to directly survey consumers.* On this webinar, featuring a guest speaker from Forrester, we will share the eye-opening results of the global consumer research study to help you evaluate and adjust your pricing and promotions strategies. Here are just a few highlights uncovered by the study:
78% of shoppers said it was fair to use data science to increase and decrease prices as long as it’s a price they’re willing to pay.
Shoppers are ready for dynamic pricing in retail! Only 6% do not think it’s fair at all for prices to change dynamically.
Shoppers are heavily trained to wait for price discounts or promotions – only 9% will pay full price to have the product they want as soon as possible.
Shoppers are loyal to specific channels when it comes to promotions - only 20% saying they only pay attention to in-store promotions.
Join us as we take you beyond the conventional wisdom with surprising insights – and give retailers actionable recommendations as they assess and implement Dynamic Pricing and Promotions. All registrants will receive a copy of the study, Understanding Retail Customers’ Pricing Expectations and Tolerances, following the webinar on June 14th.
* Understanding Retail Customers' Pricing Expectations And Tolerances, a May 2017 commissioned study conducted by Forrester Consulting on behalf of Revionics.