Your Customers Have Spoken: Key Findings from 2017 Shopper Study

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Your Customers Have Spoken: Key Findings from 2017 Shopper Study

By Retail Leader - 06/14/2017

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There have been countless articles and industry reports recently regarding effective pricing and promotions practices; however, retailers want to know how their shoppers respond to their pricing and promotions decisions. To find out, Revionics recently commissioned Forrester Consulting to directly survey consumers.* On this webinar, featuring a guest speaker from Forrester, we will share the eye-opening results of the global consumer research study to help you evaluate and adjust your pricing and promotions strategies.   Here are just a few highlights uncovered by the study: 

  1. 78% of shoppers said it was fair to use data science to increase and decrease prices as long as it’s a price they’re willing to pay. 

  2. Shoppers are ready for dynamic pricing in retail! Only 6% do not think it’s fair at all for prices to change dynamically. 

  3. Shoppers are heavily trained to wait for price discounts or promotion– only 9% will pay full price to have the product they want as soon as possible. 

  4. Shoppers are loyal to specific channels when it comes to promotions - only 20% saying they only pay attention to in-store promotions.  

Join us as we take you beyond the conventional wisdom with surprising insights – and give retailers actionable recommendations as they assess and implement Dynamic Pricing and Promotions. All registrants will receive a copy of the study, Understanding Retail Customers’ Pricing Expectations and Tolerances, following the webinar on June 14th.

* Understanding Retail Customers' Pricing Expectations And Tolerances, a May 2017 commissioned study conducted by Forrester Consulting on behalf of Revionics.

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