Improving the accuracy of how women are portrayed in advertising is a huge opportunity for CPG companies. The impact of doing so, to deepen engagement and drive sales, is quantified in groundbreaking research from IRI and the Association of National Advertisers.
6/22/2018 — Capturing consumers and sales has become more complex than ever. Technology has spawned unprecedented retail disruption, completely redefining the competitive landscape and giving shoppers virtually unlimited options of where to shop and what to buy.
Food delivery services have made it easy to avoid a trip to the grocery store, creating a challenge for conventional food retailers that won’t be solved by an enhanced store experience alone.
Services provided by the likes of Uber Eats, Grubhub and Waitr facilitated roughly $5 billion in food sa
Buzzfeed’s Tasty division has experienced meteoric growth in two and a half years and there is even more ahead as Tasty’s exuberant General Manager Ashley McCollum explained in her Summit keynote presentation and this video interview.