Shoppers feel great and spending is strong, but subtle behavior changes evident in the IRI Consumer Connect Survey reveal hints of concern and potential impacts on spending. Here’s what retailers and brands need to know about what’s on the mind of consumers now.
6/22/2018 — Capturing consumers and sales has become more complex than ever. Technology has spawned unprecedented retail disruption, completely redefining the competitive landscape and giving shoppers virtually unlimited options of where to shop and what to buy.
Improving the accuracy of how women are portrayed in advertising is a huge opportunity for CPG companies. The impact of doing so, to deepen engagement and drive sales, is quantified in groundbreaking research from IRI and the Association of National Advertisers.
How many of your peers are incorporating artificial intelligence into their pricing and promotion strategies? What disadvantages are those slow to adopt experiencing? Key insights from a first-of-its-kind research report will be shared during a Retail Leader-hosted webinar.
Buzzfeed’s Tasty division has experienced meteoric growth in two and a half years and there is even more ahead as Tasty’s exuberant General Manager Ashley McCollum explained in her Summit keynote presentation and this video interview.