6/22/2018 — Capturing consumers and sales has become more complex than ever. Technology has spawned unprecedented retail disruption, completely redefining the competitive landscape and giving shoppers virtually unlimited options of where to shop and what to buy.
Throw out your old pricing text books – it’s time to start re-thinking outdated approaches. Retail has evolved and the customer has evolved, yet many pricing processes, tools and strategies have not caught up.
Shoppers have high expectations that retailers save them time and money. The result of this dual expectation is a new competitive dynamic where success is based on the “ease of experience” a retailer provides.
Buzzfeed’s Tasty division has experienced meteoric growth in two and a half years and there is even more ahead as Tasty’s exuberant General Manager Ashley McCollum explained in her Summit keynote presentation and this video interview.