1-800-FLOWERS.COM Acquires Seafood Company Vital Choice has acquired seafood company Vital Choice.
Vital Choice

The acquisition adds to’s growing assortment as the gift retailer expands its “better for you” food category. Vital Choice is a provider of wild-caught seafood and sustainably farmed shellfish, pastured proteins, organic foods and marine-source nutritional supplements. 

All told, the expansion adds more than 400 items to the category, including frozen, canned, and smoked wild fish and shellfish, organic grass-fed beef, pasture-raised pork, organic soups, organic fruits, seasonings, oils and broths, fish-based pet treats and omega-3 fatty acids.

The acquisition comes as is broadening its appeal to a diverse group of consumers seeking healthier foods. The company already owns several food and beverage brands, including Cheryl's Cookies, Harry & David, Shari's Berries,, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Stock Yards and Simply Chocolate. In fiscal year 2021, added 6.5 million new customers, bringing the company’s 12-month active customer file to approximately 14 million, according to its end-of-year earnings report.

“’Better for you’ products are contributing to the strong momentum we’ve been seeing in our gourmet foods business over the past year, and Vital Choice is a natural fit with our existing brands to help drive continued growth in this category,” Steve Lightman, group president of gourmet foods and gift baskets, said in a statement. “There is growing consumer interest in food that is healthy, natural and convenient, with newer, younger customers especially drawn to these products.”

Ferndale, Washington-based Vital Choice launched in 2001 and has since established long-term sourcing relationships with 60 well-managed fisheries. reported strong revenue in the first quarter of fiscal year 2022, with total revenues increasing 9%, to $309.4 million. However, the company reported a net loss of $13.2 million for the quarter, as gross profit margin declined amid rising operational expenses.