The 7 Drivers of Price Perception: Increase Sales and Profits without Cutting Prices

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By Retail Leader - 04/10/2018

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Did you know 50% of your sales are driven by the store price image shoppers have in their head? When it comes to competing on price, cheaper is not always better, especially if your customers already think you are more expensive. Developing a strategic pricing and promotions plan is essential to growing customer loyalty and market share. 

Join Retail Leader’s Mike Troy and dunnhumby’s Global Managing Director of Price & Promotion, Howard Langer to learn about:

  • The seven drivers of Price Perception and how you can influence them
  • Why following your Competitors’ Price Index is a fatal attraction
  • Case studies and best practices retailers around the world have used to close the Price Perception Gap

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