Ahold Delhaize moves to consolidate brands

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Ahold Delhaize moves to consolidate brands


The move comes following Ahold and Delhaize Group on July 24, 2016, which created the largest grocery retailer group on the United States East Coast, and furthers its strategy centered on building great local brands while capturing the benefits of scale.

As part of this strategy, Ahold USA and Delhaize America in December announced the creation of Retail Business Services LLC, led by Roger Wheeler, president. With the creation of Retail Business Services, the Stop & Shop, Giant Foods, GIANT/MARTIN’S, Peapod, Food Lion and Hannaford brands will be able to dedicate full focus on building on their leading positions in their respective markets and delivering even more for their customers. Each of the brands will have distinctive commercial strategies that are tailored to local markets with dedicated resources, including category merchandising, assortment, pricing, promotions, marketing and format teams. This brand-centric structure, which we expect to be complete by early 2018, will better position the Ahold USA brands and Delhaize America brands to be even more closely connected to their customers and communities. 

“Positioning the Ahold USA brands to be even closer to their customers will not only help them deepen their connection in their local communities and win in their markets, it will ensure that associates have exciting and rewarding opportunities to make meaningful contributions to each brand’s success,” said Kevin Holt, chief operating officer of Ahold USA. 

Ahold USA also announced that its Stop & Shop New York Metro and Stop & Shop New England Divisions will be consolidated into one brand organization. Having a single brand organizational structure dedicated to Stop & Shop will strengthen the brand and will ensure it can better leverage its brand to serve the unique needs of customers in the different markets that Stop & Shop serves. 

In addition, the following executive appointments in the U.S. will become effective when the brand-centric organization is complete, which is expected by early 2018:

Reporting to Royal Ahold Delhaize:

  • Greg Amoroso, Executive Vice President, U.S. Chief Financial Officer
  • Linn Evans, Executive Vice President, U.S. Chief Legal Officer

Reporting to Retail Business Services:

  • Kathy Russello, Executive Vice President, People Systems and Services
  • JJ Fleeman, Executive Vice President, Commercial Services & Strategy
  • Chris Lewis, Executive Vice President, Supply Chain
  • Paul Scorza, Executive Vice President, Chief Information Officer

The Ahold USA brands and Delhaize America brands will continue to operate as independent companies in the U.S. and will continue to serve their local customers’ needs and be strong community partners in their respective markets.



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