Retailers know music has the power to influence consumer behavior. The majority of consumers (79%) notice the music that is being played in store, reinforcing that auditory is a vital piece of a brand’s sensory puzzle, according to MRC Data.
Still, retailers need education on how they can easily and legally mobilize music to connect with their customers, as well as the risks of illegal streaming. Retailer Leader spoke with music industry veteran Ola Sars, CEO of Soundtrack Your Brand and co-founder of Beats Music, about how music can increase brand awareness and loyalty. Sars founded Soundtrack Your Brand as a joint effort with Spotify to help businesses strengthen relationships with customers through the power of music.
Retail Leader (RL): How can music help establish and build customer loyalty and influence behavior like time and money spent?