ALDI helps health-conscious shoppers kick off 2017
ALDI is stepping up its game once again in the health and wellness space by introducing a variety of new promotions designed to lure health-conscious shoppers.
In addition to significantly expanding fresh produce and organic offerings, the retailer is now offering customers online resources at ALDI.us/hellohealthy to help them say "hello, healthy" in the new year. Now through March, visitors can find new resources each week, including weekly meal plans, recipes, videos, and tips on how to shop for a variety of eating styles like paleo, vegan and plant-based.
"It's the time of year when everyone is thinking about making a fresh start and resolving to eat better, and I'm so excited that ALDI is offering these resources to help introduce better-for-you foods, whether it's a new fruit or vegetable, or a smarter way of preparing a favorite recipe," said Sally Kuzemchak, registered dietitian, author and ALDI Advisory Council member. "And, many people don't realize that ALDI carries several dietitian-recommended products - at a fraction of the cost compared to other grocery retailers."
ALDI works with a team of dietitians who specialize in family nutrition, sports performance and promoting a positive body image. This team, also known as the ALDI Advisory Council of Registered Dietitians, select their 'Dietitian's Picks' to help more than 32 million monthly shoppers easily find smart choices and kick-start healthy eating habits at home. These products, hand-picked for their nutritional value, can be found by the 'Dietitian's Picks' emblem online at ALDI.us and include gluten-free and organic items, fresh meat and produce options, kid-friendly choices as well as fresh bakery goods.
Over the past several years, ALDI has expanded product offerings and resources to emphasize health and wellness, including:
- Store Developments: Introduced Healthier Checklanes which replaced high calorie and high sugar content candy and treats with smarter options like single-serve nuts and trail mixes, dried fruits and assorted granola bars.
- Product Changes: Removed added MSG, certified synthetic colors, and partially hydrogenated oils from all exclusive brand food products - which make up 90 percent of the items in ALDI stores.
- New Product Lines: Ever-growing SimplyNature line of products, which is free from more than 125 artificial ingredients, as well as a gluten-free line of products under the ALDI exclusive brand, liveGfree, and Never Any! meat products that contain no added antibiotics, hormones, animal by-products or other additives.
- Fresh Produce: Expanded selection of fresh, organic produce offerings, including organic bananas, apples, tomatoes, avocados and salad mixes.
"At ALDI, we want our customers to know we are dedicated to making living healthier not only attainable, but affordable, too," said ALDI spokeswoman Liz Ruggles. "In addition to providing high quality groceries at the lowest possible prices, we developed these new resources to help our shoppers achieve their goals in health and wellness."