Aldi launches 30-minute delivery with Instacart

The value grocer describes Aldi Express as a virtual convenience store offering approximately 2,000 of its most popular items.
The sign outside an Aldi store.
  • Aldi has launched a virtual convenience store. 
  • Called Aldi Express, shoppers can use Instacart to buy approximately 2,000 items.
  • Aldi says the items will be delivered in as little as 30 minutes.

Aldi has deepened its partnership with Instacart to launch Aldi Express, a virtual convenience store offering products in as little as 30 minutes. 

The grocer detailed the new fast delivery in a June 1 release that said Aldi Express would offer consumers approximately 2,000 of the most popular products from its stores. Products range from prepared foods to snacks, drinks, grocery staples and household essentials. Aldi Express is available from more than 2,100 U.S. Aldi stores, the release said.

Aldi offers grocery delivery from 2,200 stores through Instacart and offers order pickup through Instacart at 1,500 storesi. The companies first partnered in 2017, in 2018 Aldi began offering alcohol delivery through the platform and in 2020 Aldi began accepting EBT SNAP through Instacart.

“Through ALDI Express, we're making shopping more convenient so you can satisfy a craving or get a missing ingredient in minutes," said Scott Patton, vice presidentof national buying at Aldi, in the release. "Together with Instacart, we'll continue to find ways to innovate and make the online grocery experience even more effortless and accessible."

As Retail Leader reported, Aldi has been in the midst of a massive U.S. expansion, planning to open 120 new stores in the U.S. this year. In the first quarter of 2023, Aldi opened 35 new stores, and it plans to have more than 2,400 U.S. stores by the end of the year. The grocer has resonated with consumers looking for value in grocery amid inflation in the category and other economic hardships.

Aldi doesn’t offer coupons or have a loyalty program, instead promising shoppers everyday low prices and a wide assortment of private-label products, which have become increasingly popular with shoppers. Aldi ranked 12th on Dunhumby’s annual “Retailer Preference Index,” which found that consumers’ top grocers included H-E-B, Amazon, Costco, Wegmans and Sam’s Club.