Aldi partners with DoorDash for delivery
- DoorDash will now offer delivery from grocery chain Aldi.
- The company has amped up its focus on delivery in grocery and other non-restaurant categories.
- Aldi has become popular with U.S. consumers searching for better value amid inflationary pressures.
DoorDash has teamed up with value grocer Aldi to offer delivery from nearly all of its stores across 38 states.
According to a Feb. 23 release, DoorDash shoppers will have access to a slew of Aldi products, including grocery items like fresh produce, meat, seafood, dairy and bread. Consumers will also be able to order Aldi’s household products and items from Aldi Finds, limited-time specialty goods that range from food items to items in other categories — from gardening to pet essentials.
"Since launching grocery in 2020, Aldi has been one of our consumers' most highly requested grocers. We’re thrilled to welcome the beloved Aldi brand to DoorDash,” said Fuad Hannon, VP of new verticals at DoorDash, in the release. “Our partnership with Aldi provides customers access to the retailer’s affordable staples and cult favorites with the speed and reliability of DoorDash. Additionally, consumers can consolidate all their shopping needs from fresh foods to household essentials on DoorDash as their one-stop shop.”
With the new Aldi partnership, 98% of DoorDash’s monthly customers in the U.S. now have access to delivery from a non-restaurant, the release said. The move comes as DoorDash continues to add more non-restaurant partners, like grocery, convenience stores and general merchandise retailers, to its delivery portfolio. In 2021 it added DoubleDash, which enables customers to tack on items from other retailers, like c-stores, when they place an order from a restaurant.
DoorDash has new and growing partnerships with numerous major grocery and c-store operators, like Albertsons, Giant Eagle, Weis Markets, Sprouts Farmers Market, The Raley’s Companies and Southeastern Grocers. The company’s 2023 Super Bowl advertisement focused on its role in the grocery delivery space.
Its focus on non-restaurant delivery comes as other delivery providers, mainly competitor Instacart, have expanded their role in the space to one as a technology solution provider. Instacart recently launched a slew of new tools aimed at independent grocers of various sizes across North America, Retail Leader reported.
Aldi, meanwhile, has become increasingly popular with consumers in the U.S. as it expands and as consumers search for better value in grocery to offset inflation in the category and across retail.