Amazon Launches New Grocery Store With Just Walk Out Technology

Amazon has debuted its biggest store yet featuring its Just Walk Out technology.
amazon fresh

The location, in Westmont, Illinois, is a 35,000-square-feet Amazon Fresh grocery store. It's Amazon's fifth grocery store location in Illinois and third in the U.S. to deploy the Just Walk Out technology, which uses cameras and other sensors to track items as shoppers pick them up and place them in a virtual shopping basket.

The store’s opening comes after Amazon reported its third-quarter earnings, revealing sales at s physical stores, including Whole Foods Market and Amazon Fresh, climbed 13% to over $4.3 billion. In September, the firm announced that it would continue to roll out its Just Walk Out technology at two Whole Foods Market locations in Washington, D.C., and Sherman Oaks, California, in the coming year.

Shoppers use their Amazon app to scan the in-store QR code, which opens the Just Walk Out gates. Items are automatically added to a virtual cart once taken off the shelves, and taken out of the virtual cart if items are put back. Customers scan the in-store QR code in their Amazon app to exit at the end of their session. They can also pay with cash, SNAP EBT, credit or debit cards in standard checkout lanes staffed by workers.

The Westmont store is throwing a weekend of activities to commemorate the grand opening, featuring prizes, free samples, a DJ and special deals and discounts on items.

See the full story at the Progressive Grocer.