Amazon Will Hold Virtual Conference for SMB Marketplace Sellers

Amazon will hold a virtual conference next month focusing on tips that SMBs can use to better sell their goods on the e-commerce operators marketplace.

This new conference comes as Amazon faces pressure over its marketplace operations and tries to turn on the charm to further promote that particular part of its business.

The Amazon Accelerate event is scheduled for Sept. 1-3.

Given the current pandemic environment, the event is entirely virtual and free to attend, Amazon said. Participants will hear from Amazon, connect with peers, and learn proven techniques and best practices to apply as they grow their businesses in the digital economy. Experts will also provide strategies on ways to adapt to the variability of the current climate. Amazon Accelerate is for both existing Amazon sellers looking to continue to grow their success and small businesses considering going digital and selling online for the first time.

The virtual marketplace conference will offer more than than 60 sessions. Attendees can select the sessions of most interest to them on a range of educational topics. The interactive event will include breakout sessions, panels, lightning talks, and live Q&A with Amazon experts.

Conference speakers and sessions include:

• Jeff Wilke, CEO of worldwide consumer, in conversation with Dharmesh Mehta, VP of customer trust & partner support, on how Amazon’s customer obsession drives its commitment to seller success

• Christine Beauchamp, president of Amazon Fashion on building a brand in Amazon’s store

• Devesh Mishra, VP of worldwide supply chain, on Amazon’s continued investments in operations and what’s ahead for Fulfillment by Amazon (FBA)

"Amazon is deeply invested in empowering small businesses, and this is an important time for us to come together and learn from each other as we navigate new economic realities,” said Jeff Wilke, CEO worldwide consumer at Amazon. "It’s our good fortune at Amazon to partner with a large, vibrant community of sellers. Accelerate will help small businesses find new ways to grow and expand while also creating new connections.”