Amazon's Instant Pickup readies orders in 2 minutes

We have gone from next day delivery to one hour delivery and now Amazon has launched "instant delivery," in which shoppers can pick up merchandise minutes after placing an order.

Amazon's Instant Pickup is a free service offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less at five of Amazon’s fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio, and College Park, Md. Items available with Instant Pickup include snacks, drinks and electronics, as well as some of Amazon’s most popular devices.

“Instant Pickup is another way Amazon is making life more convenient for Prime members,” said Ripley MacDonald, Director, Student Programs, Amazon. “As shopping behaviors continue to evolve, customers consistently tell us that they want items even faster. Whether it’s a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time. While Instant Pickup is available at select pickup locations today, we’re excited about bringing this experience to more customers soon.”

Amazon's Instant Pickup puts the e-commerce giant in competition with convenience stores, drug stores and even vending machines. Until Instant Pickup, Amazon shoppers could expect their orders within an hour at best via the company's Prime Now program, or within 15 minutes for grocery orders via AmazonFresh Pickup.

With Instant Pickup, Prime and Prime Student members can use the Amazon App to shop hundreds of need-it-now items like food, cold drinks, personal care items, technology essentials and Amazon devices like the Echo, Echo Dot, Fire TV and a selection of Fire tablets and Kindle e-readers. Prime members can browse the selection, place an order, even add last-minute items to an online order and pick it up from a self-service locker – all within two minutes or less.

Instant Pickup is available at five select pickup locations and will be available at more locations in the coming months. Amazon operates a total of 22 staffed pickup locations on or near college campuses across the country. All Amazon customers can ship their orders to a pickup location, and Prime members receive Free Same-Day and One-Day delivery on millions of items. Plus, returns are always free.