American Women Wield Strong Consumer Influence: Study

American women are wielding consumer influence like never before, according to a research study published by Fleishman-Hillard International Communications in conjunction with Hearst Magazines. About 54 percent of all women surveyed said they felt a responsibility to help their friends and family decide what to buy. Some 65 percent of women are a Facebook friend or fan of a company, brand or product, compared with 52 percent of men, the survey indicated.

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