Another Food Service Innovation from 7-Eleven
Lunch and dinner delivered from 7-Eleven is the latest example of innovation in the rapidly evolving world of food service where COVID-19 has accelerated a number of ongoing trends.
The Irving, Texas-based operator of 11,800 North American convenience stores, has begun offering its most popular hot food items for in home preparation. Options include cheese or pepperoni pizza, chicken tenders, buffalo and spicy bone-in wings, breaded boneless wings and Monterrey Jack chicken taquitos.
"Before the pandemic, customers were out and on-the-go, grabbing breakfast on the way to work, buying lunch while running errands or indulging in an after-school Slurpee treat," said 7-Eleven senior director of fresh foods Robin Murphy. "That has all changed and people are home and eating together as families. We can give them the convenience of picking up a couple of pizzas and wings to prepare when they are ready to enjoy them."
It may not be everyone’s idea of lunch or dinner, but with many restaurants still closed, 7-Eleven correctly notes that the pandemic continues to impact everyday life for consumers. As a result, Americans continue to look for quick, affordable and delicious meal options that the whole family can enjoy on their terms, and comfort foods are at the top of the list, according to 7-Eleven.
"(We have) been adapting and changing product selection to provide customers with what they want and need during this pandemic. Our stores provide quick in-and-out options to grab a meal, snack or drink," Murphy said.
The availability of in-store favorites for in-home preparation follows 7-Eleven’s move a month ago to expand its roster of delivery providers. In addition to its proprietary 7NOW delivery app, 7-Eleven joined with national delivery platforms Postmates, DoorDash and Google. 7-Eleven customers in Texas can also use Favor Delivery.
The expansion means delivery is now available from more than 90 percent of participating U.S. 7-Eleven stores, according to the company.
"How convenience is defined is completely different today than it was just a month ago," 7-Eleven COO Chris Tanco said at the time of the expansion. "Our customers are now looking for more convenient shopping solutions at home. Every day, 7-Eleven is working hard to come up with new ways to ensure that people can still get the products they need and want in the most convenient way for them."