Another healthy grocery chain prepares to expand
Small natural foods chain Earth Fare has big plans to leverage consumers’ hunger for healthier foods.
The North Carolina-based grocery retailer is planning to accelerate store expansion, launch exclusive brands and a re-tooled loyalty program, and has a bold new message aimed at empowering Americans to take back their health through their food choices.
Earth Fare is embarking on a significant store growth plan in new and existing markets; introducing dozens of new and exclusive private brand items; relaunching their website with even more healthy living resources — including a new eight-week series with wellness videos and recipes that makes the transition to a healthier lifestyle easier; and, launching their new loyalty program called Healthy Rewards, to reflect a substantially improved value proposition and easier customer experience.
The company is also touting "Live Longer with Earth Fare," a timely and provocative campaign message designed to persuade consumers to choose only the cleanest, healthiest foods: the kind that can be found at Earth Fare.
“We believe, and science supports us, that the better you eat the healthier, happier and longer life you can live. Today we are dedicating ourselves to shouting louder as advocates for healthy food and the power it has on our health and our lives," said Frank Scorpiniti, Earth Fare’s president and CEO.
Founded in 1975 in Asheville, N.C., Earth Fare currently has 39 stores across the Southeast, mid-Atlantic and Midwest.