Avatar Influencers: What You Need to Know About Virtual Influencers
Pro Tip: Influencer marketing is a key driver for retail growth and expansion in the physical world — but endless possibilities exist in a virtual world to create immediate connection points and experiences for consumers. Remaining authentic as a brand or a personality is still critical for retaining customer loyalty, even in a flashier and more entertaining virtual environment. It’s also critical for the retail industry to understand how the influencer, brand and consumer dynamic differs by channel to ensure that the right mix of product and persona are created for a virtual offering.
Influence in the Metaverse
In recent years, influencers have taken a significant role in fashion and beauty. They made the sales experience more relatable and personal, using social media and more direct channels. As influencing evolves, influencers are appearing everywhere, including even in personal finance and career development as well.
The metaverse is expected to take those efforts to the next level by allowing close-and-personal interaction between in-real-life and virtual influencers and the end user.
“From promotions to in-store support to live online events, the virtual space places the influencer at ‘eye-level’ with the shopper, which aligns perfectly with Gen Z’s demand for a more democratized, decentralized market,” says Olga Dogadkina, CEO of Emperia.