Pro Tip: Influencer marketing is a key driver for retail growth and expansion in the physical world — but endless possibilities exist in a virtual world to create immediate connection points and experiences for consumers. Remaining authentic as a brand or a personality is still critical for retaining customer loyalty, even in a flashier and more entertaining virtual environment. It’s also critical for the retail industry to understand how the influencer, brand and consumer dynamic differs by channel to ensure that the right mix of product and persona are created for a virtual offering.
THIS CONTENT IS EXCLUSIVE TO RETAIL LEADER PRO MEMBERS
LIMITED RISK-FREE OFFER: Become a member today and receive complimentary access for the first 14 days.
Billed each month
14 DAYS FREE
No charge if canceled during your trial