Bed Bath & Beyond has hired Rick Wilkins as regional vice president for the West region, effective immediately.
A veteran of Gap, Wilkins reports directly to Gregg Melnick, Bed Bath & Beyond’s executive vice president and chief stores officer. The retailer said Wilkins will play a key role in the planning and execution of Bed Bath & Beyond’s store optimization strategy.
The retailer is in the midst of a store optimization push and organizational revamp that includes 2,800 job cuts. The hiring of Wilkins is the latest major job appointment news from Bed Bath & Beyond.
Wilkins will oversee operations for approximately 300 of Bed Bath & Beyond's retail stores across 20 states, and execute the previously announced store optimization plan as the company continues to enhance its digital-first, omni-always shopping experience online and in-store.
Wilkins will join a cross-functional team responsible for implementing a suite of new store capabilities, including further improvements to Buy-Online-Pickup-In-Store, Curbside Pickup and same day delivery services. The team also will oversee a revision of operations that will included enhanced customer service, improved product assortment and better communication of value in-store, as well as expanded capacity to support faster, more efficient customer order fulfillment in-store or at home, the retailer said.
“We are creating a truly omni-always shopping experience to support the digital-first shopping preferences of our customers,” Melnick said. “Our comprehensive store network is key to the 360-degree shopping experience we can provide, allowing customers to buy online or through our app and enjoy contactless Curbside Pickup from one of our stores within 2 hours of ordering. Rick is an expert retail operator, whose deep experience driving profitable growth and an omni-always in-store experience will help us make it even easier to feel at home with Bed Bath & Beyond."
Before joining Bed Bath & Beyond, Wilkins worked for Gap as the retailer’s territory vice president for Old Navy, leading one of the highest profit-generating territories for the brand. Prior to Gap, Wilkins held roles at Starbucks and Target, where he executed plans to maximize store efficiency and implemented profit-improving measures across markets.
"At a time when home is everything, I am thrilled to join this iconic brand to serve its millions of loyal customers and help rebuild its authority in the Home market,” Wilkins said. “In this digital-first shopping environment, stores are more important than ever to engage and inspire, while offering a faster, more convenient shopping experience.”