Bed Bath & Beyond, which was purchased by Overstock.com Inc. in June, debuted BedBathandBeyond.com in the U.S.
Bed Bath & Beyond, which was purchased by Overstock.com Inc. in June, debuted BedBathandBeyond.com in the U.S. The launch marks a transformation for both Overstock and Bed Bath & Beyond, merging both retailers into a single online shopping destination under the Bed Bath & Beyond name.
“This is a historic day for Bed Bath & Beyond and Overstock – and for the broader e-commerce industry,” said Jonathan Johnson, CEO of the new Bed Bath & Beyond, in a press release. “Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, e-commerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath and a much bigger, better Beyond.”
Beginning today, Bed Bath & Beyond will return to offering kitchen, bed and bath-related products in addition to a vast and growing assortment of furniture and other home product categories, including area rugs, lighting, décor and home improvement, among others.