Bed Bath & Beyond website launches in U.S., Overstock name to sunset

Bed Bath & Beyond, which was purchased by Overstock.com Inc. in June, debuted BedBathandBeyond.com in the U.S. The launch marks a transformation for both Overstock and Bed Bath & Beyond, merging both retailers into a single online shopping destination under the Bed Bath & Beyond name.

“This is a historic day for Bed Bath & Beyond and Overstock – and for the broader e-commerce industry,” said Jonathan Johnson, CEO of the new Bed Bath & Beyond, in a press release. “Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, e-commerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath and a much bigger, better Beyond.”

Beginning today, Bed Bath & Beyond will return to offering kitchen, bed and bath-related products in addition to a vast and growing assortment of furniture and other home product categories, including area rugs, lighting, décor and home improvement, among others.

• A 25% off welcome coupon for shoppers who download and shop through the refreshed Bed Bath & Beyond mobile app, available for iOS and Android.
• Reinstated loyalty points, exclusive coupons and free membership to the new Welcome Rewards program (a $19.95 value) for active members of the former Bed Bath & Beyond loyalty program. Qualifying customers will receive an email with exact details, the retailer said.
• 20% off coupon and transfer of membership along with all current rewards for members of Club O, Overstock’s former loyalty program. 
• Other money-saving promotions on a wide selection of items, including furniture, decor and rugs.

“If you liked the Bed Bath & Beyond coupons of the past, you will love our better pricing, special promotions, broader assortment and the improved customer experience on the website and mobile app,” Johnson said. “We’ve seen strong customer engagement with our BedBathandBeyond.ca Canada business that launched on June 29.”

Under a Bankruptcy Court supervised process, the Bed Bath & Beyond brand was acquired by Overstock in June. Following this acquisition, Overstock is being rebranded as Bed Bath & Beyond – an e-commerce only retailer. The Overstock brand will sunset over time.

Overstock.com reported total net revenue was $422.2 million, a decrease of 20% for the year ended June 30.