BJ's just signed up a lot more members
BJ's Wholesale Club is suspending its membership requirement for nearly a month as it looks to attract new shoppers to its doors.
The retailer will launch “Welcome One and All” -- no membership required -- on Oct. 15 and allow all shoppers to experience the perks of BJ’s membership, with no fee or commitment.
It's an interesting strategy for a retailer (like Costco and Sam's Club) whose business model relies on membership fees to growth revenue growth.
During the event, all shoppers are invited to visit their local club to shop BJ’s values and enhanced assortment and learn about its new digital conveniences. BJ’s has recently expanded its offering of convenient online shopping options for members including Shop BJs.com – Pick Up in Club, Add-to-Card digital coupons, same day delivery, and the BJ's mobile app.
“At BJ’s, we’re committed to providing unbeatable value and outstanding service,” said Lee Delaney, executive vice president, Chief Commercial Officer. “We’ve transformed our clubs with convenient new services and great products, giving members more ways to save time and money. We’re proud to showcase the new BJ’s Wholesale Club, and we welcome all shoppers to experience what a BJ’s membership has to offer.”
The open house will end on Nov. 4.
Shoppers not currently enrolled in membership can sign up for a free three-month trial membership or join for just $25 for 12 months with BJ’s Easy Renewal. Shoppers who sign up for BJ’s membership in-club during “Welcome One and All” will also receive one free delivery through Nov. 4 on a same day delivery order through delivery.bjs.com (first time users only).
BJ’s is the only major wholesale club to offer a full-service deli with premium meats and cheese. Members can have fresh meats cut to their specifications. BJ’s butchers will recut and repackage at no additional charge.
Headquartered in Westborough, Mass., BJ's Wholesale Club operates 215 clubs and 136 BJ's Gas locations in 16 states.
The warehouse chain began trading on the New York Stock Exchange in June. It had previously traded publicly until 2011, when a deal with two private-equity firms took it private.