Brick and mortar not dead
Faced with competition from Amazon and other online retailers such as Wayfair, At Home continues its rapid expansion.
After opening 28 locations in 2017 the company just surpassed 150 locations with plans to open dozens of stores this year.
The retailer opened its 150th store, in Beavercreek, Ohio, this month. The event marks a major milestone in the company's growth plans.
"A strategic priority and major opportunity for At Home has been new store growth, and we are thrilled to announce the opening of our 150th location today as we continue to thoughtfully and aggressively expand our brand," said Lee Bird, Chairman and Chief Executive Officer of At Home. "Today's significant milestone is a testament to the strength of our business and our substantial long-term growth potential to increase our store count to at least four times our current footprint."
At Home is a Texas-based company with around 125 U.S. stores, including one in York at the West Manchester Town Center. It offers more than 50,000 home decor items, including furniture, rugs, housewares and patio furniture.
At Home was founded in 1979 as Garden Ridge Pottery and later named Garden Ridge before being renamed At Home in 2014. It went public in 2016.
The 150th store milestone comes as At Home has expanded across the United States. Of its 28 new stores opened in 2017, At Home entered new markets spanning from Las Vegas, Nevada to Cherry Hill, New Jersey and from Saginaw, Michigan to Shreveport, Louisiana. The Company is also building its presence in existing markets like the Phoenix, Washington D.C., Detroit, and Houston metropolitan areas.
"We strive to give our customers the broadest assortment at the lowest prices in the industry, and our value proposition is exactly what customers demand in today's retail environment," said Bird. "We have a young brand with significant room to grow, and we look forward to building on our progress as we continue to redefine the home décor retail landscape."
At Home currently operates 150 stores in 34 states.