Cannabis Advertising Platform Rolls Out in Canada

Surfside Solutions Inc., a data and marketing platform servicing the cannabis industry, made its end-to-end marketing technology generally available to Canadian dispensaries and brands in July.

Surfside combines its first-party customer data platform and a demand side platform to provide an "all-in-one" solution for cannabis businesses. The businesses will be able to activate customer data by advertising to new and existing customers across websites and mobile apps, according to a company news release.

"By giving us the ability to advertise to local cannabis consumers with digital ads and track the results for both e-commerce and in-store sales, Surfside helps make sure that every ad dollar we spend is helping us grow," Will Alexander, head of marketing at Burb, a British Columbia-based dispensary chain and cannabis brand, said in the release.

The Surfside platform enables cannabis businesses to:

• Advertise to cannabis consumers across more than one million websites and mobile apps.
• Reach custom and lookalike audiences based on some-25,000 behavioral attributes.
• Track in-store and e-commerce results from ad campaigns in a performance dashboard.

"We have been building our presence and capabilities in Canada through a series of partnerships and campaigns over the last twelve months and we can't wait to start helping more Canadian clients grow as we invest more heavily into this important market," said Travis Scadron, vice president of business development at Surfside, in the release.