Charmin gets up close and personal with consumers
Charmin is making a personal connection with consumers in New York City, by way of branded restrooms.
P&G brand Charmin has opened 14 playful stalls designed to transport people to another place through immersive sights and sounds. From experiencing the expanse of “Mt. Everest” to peeing “Under the Sea,” visitors will get the exclusive opportunity to Enjoy the Go where no one has ever gone before.
The restrooms are part of a marketing campaign to generate a more personal connection with audiences, as to digital ads.
“At Charmin, the thought of a bad bathroom experience is unbearable. When we heard millions of New Yorkers were settling for sub-par options when on the go, we knew we had to step in,” said David Mullaly, Brand Manager, Charmin. “The Charmin Restrooms are our way of having their back this holiday season in the best way we know how. Each stall is a unique experience so they can really Enjoy the Go.”
Charmin Restrooms will be open through Dec. 24 at 1601 Broadway between 48th and 49th streets from 10 a.m. to 10 p.m. EST daily.
Charmin had restrooms available in New York City during the holidays from 2006 through 2010.