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02/02/2022

Children’s Apparel Brand Tea Collection Jumps into Resale

Tea Collection, a children’s clothing brand based in San Francisco, has launched Tea Rewar, its own resale site.
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kids clothing

The move creates a re-commerce program that brings together trade-in and peer-to-peer resale. Tea Collection worked with Kidizen, a resale marketplace for gently-used kids’ fashion, to create the resale program. The program allows customers to trade in pre-loved Tea Collection products and receive credit towards new items for each piece accepted. 

Customers can mail in their trade-ins or drop them off at Tea Collection retailers in Austin, Texas, Charlotte, North Carolina, Philadelphia or San Francisco. Tea Collection plans to add additional retailers as the program grows. 

Executive Summary

Tea Collection is joining a number of other major retailers that have added their own resale programs. Consumers are more interested than ever in sustainability and finding their favorite brands at lower prices. The resale market is expected to balloon to $77 billion by 2025, according to a 2021 report from ThredUp.

The addition of the resale market for children’s clothing may also appeal to parents, as children quickly outgrow their clothes. Kidswear is projected to become one of the fastest-growing resale segments, according to Dori Graff, co-founder and CEO of Kidizen.

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exec summary

“Sustainability starts with a commitment to quality, and Tea Rewear gives a second — or third! — life to our clothes, giving customers a chance to shop vintage collections inspired by the global destinations that have inspired us through the years," Leigh Rawdon, founder and CEO of Tea Collection, said in a statement.